Success Stories

Here are some examples of some of the successful companies who have benefited from the Surrey 100 Club. We’re proud of all the companies we help, and they all have a special story, but here are some of the highlights.

Flash Pack

Radha Vyas – Co-Founder

Company:The Flash Pack

Flash Pack are experts in adventure travel and tours for solo travellers in their 30’s & 40’s. Flash Pack create unique experiences across the globe for thrill-seeking adults who want to explore extraordinary places – without compromising on comfort. 

Why S100 Club?

We researched thoroughly before deciding to pitch at investment clubs.  We heard about the S100 Club through word of mouth and it came highly recommended as a legitimate place to raise investment. 

The S100 Club stands out because it doesn’t take any equity or charge the company anything – most other clubs do!

What Did You Get Out Of Being Part Of S100 Club?

“You have to go through certain stages at the S100 Club to get to pitch at the event - most of which were pitch preparation sessions.  These stages were incredibly helpful to iron out kinks in our pitch”

“We received really valuable advice and feedback from the panel of judges at the Panel day event (which includes 2-3 Surrey 100 Club investors) before being selected to pitch at the Club event”

Final Thoughts

Before presenting at the event, we had already secured our lead investor.and we needed to close the round. Our lead investor had agreed to put the rest of the money in.  However, as a company, we felt we wanted different skills from our investors so bringing on board another would be a good idea.  In fact at the Club Event we were approached by 9 investors – of which we picked 1 (who represented a pool of investors).

HOX Therapeutics

James Culverwell, Chairman

Company: Hox Therapeutics

HOX Therapeutics Ltd (HTL) was established in 2013 as a preclinical cancer research company. Having now progressed to a clinical stage company, the principal focus remains the therapeutic potential of drugs that target the aberrant biological activity of the HOX family of genes (which occurs in many cancers).

HOX genes are master regulators of embryonic development but are relatively inactive in normal adult cells. The HTL team have established that in most cancers, HOX genes are selectively reactivated and promote cancer growth, meaning that HOX proteins are potentially highly selective therapeutic targets.

Why S100 Club?

Based at the Surrey Technology Centre, Hox Therapeutics was invited to apply to the S100 Club to its summer 2018 investment event and successfully pitched for investment to an audience of high net-worth S100 Club angel investors.

James Culverwell, Chairman, Hox Therapeutics comments, “Developing a new drug is a long and extremely costly process. We need to continuously attract investment from those who appreciate the risks of investing in life sciences, have deep pockets and are prepared to take a long term view.”

What did you get out of being part of S100 Club?

According to Culverwell the most valuable element of the process was the insight and advice the S100 team provided to enable him to perfect his pitch to potential investors. The experienced, multi-discipline S100 team worked with Culverwell to succinctly communicate the benefits of a complex, potentially globally ground-breaking investment opportunity to an audience not used to hearing pitches from MedTech companies.

Final thoughts

Culverwell continues, “I would recommend the S100 Club to others seeking investment. Their experience and help honing my pitch to ten minutes was invaluable. It is easy to become too close to day-to-day development challenges to understand how best to communicate a complex investment offering to a mixed and varied audience of potential investors. The S100 team worked effectively to craft a highly effective ‘elevator pitch’ for Hox Therapeutics.”


Rick Brownlow, Co-Founder and CEO

Company: Geektastic streamlines tech sourcing, recruiting and hiring. The platform has two distinct audiences – talented developers can be paid to review code and recruiters can save time and speed up their hiring flow by gaining an in-depth understanding about candidates’ programming skills, code quality, solution design and problem solving. Geektastic’s peer review code challenges engage candidates and provide far deeper insight than machine based screening approaches.

Why S100 Club?

“We had paying clients using our platform but needed investment to develop the Geektastic platform further to achieve our growth ambitions. We had already attracted funding from our existing investors as well as a number of Angel Investors but our philosophy in terms of both clients and angels is that if you can find one, you can find 5, if you can find 5 you can find 50!” explains Rick Brownlow.

What did you get out of being part of S100 Club?

Rick continues, “The S100 Club was one of the best angel groups we attended. The whole approval process was professionally run and prepared us well for the grand finale – the pitch in front of a number of Angel Investors. The opportunity to mix and chat with the angels after the event was what probably led to us getting our investment. We were fortunate to secure £28,000 from three S100 Club investors.”

According to Rick, he picked up valuable advice from the S100 team in terms of preparing for the pitch and getting the tone right when presenting to the Angel Investors.

“The S100 team encouraged me to pitch with enthusiasm and excitement but not to go ‘over the top’. They advised me that if I wasn’t enthusiastic about the business then it’s very unlikely the angels would be.”

We were provided with excellent coaching for the event, which included practice runs for the pitch and ideas about the best way to present our company. As a result of the presentations we made, we’ve received some of our core initial funding, some excellent advice, and we’ve also met other companies that we can effectively collaborate with in the future. We’ve also been introduced to potential future investors.

Final thoughts 

Rick concludes, “The biggest challenge in terms of raising investment is the distraction it takes from the day job. This shouldn’t be underestimated – it took around 7 months to close the investment.

“Since receiving the funding, we’ve experienced tangible business benefits. We are now carrying out trials with some big names in the tech space and have hired two part-time Sales Managers to help to grow the business.”


Rupert Jenner, Founder and CEO

Company: Playwaze

Playwaze Ltd is a Surrey-based technology company with a focus on providing the best online and mobile platforms for organising sport. Playwaze’s aim is to play a pivotal role in increasing participation and engagement in sport.

Why S100 Club?

Playwaze approached the S100 Club in 2014, having spent 18 months developing the business and attracting initial interest. He explains, “I knew I was ready for investment when I had literally run out of money from investing in Playwaze myself. The product was gaining traction and I thought it was worth seeing if I could gain investment to take the business further.”

What did you get out of being part of S100 Club?

Rupert Jenner continues, “Introducing my business to the S100 Club forced me to see it from the perspective of an investor. As part of the pitch preparation, the S100 team gave me the most valuable input into my business, which was criticism! When I first started discussing Playwaze with them, I had a business concept which I believed in. They helped me to hone it into a concept which could grow into something that everyone would believe in.”

Rupert asked for £300,000 and was able to secure £180,000 through the S100 Club. The money allowed him to continue to work on the business full-time and to employ a lead developer and a sales/marketing manager, two newly created roles for the business. Raising investment also enabled Playwaze to become a SETsquared Surrey residential member and relocate the business to the Surrey Technology Centre.

Final thoughts 

According to Rupert Jenner, the discipline of preparing for the pitch is rigorous and extremely valuable. He explains, “The S100 Club gives you an opportunity to distil years of hard work into a ten minute presentation. That’s where you find the holes that need to be filled.”

He concludes, “Ultimately, the S100 Club is a great way to either attract initial investment or see why you don’t – both are equally useful. Many early-stage businesses, including mine, ask for an amount of money that will meet their growth aspirations when they should be asking for the minimal amount to help them to get to self-sustaining revenue. By receiving less than I originally asked for I had to become sharply focused on cost and resource management – a good foundation for any business!”