The Elevator Pitch

Friday 27 July 2018

Most investor readiness or Bootcamp programs contain a section on the Elevator Pitch. How do you attract the attention of your ideal investor if you managed to find yourself in an elevator (or lift in England) with them? Personally this scenario has never occurred- however on separate occasions I have shared lifts with a couple of random celebrities (Jimmy Fallon and Steven King) and can honestly say that I was neither witty nor creepy enough to garner either’s attention. Thus it begs the question: